We promise to make products that are safe and healthy to use, are kind to the environment and are effective at the job they were designed to do.

We only use all natural ingredients, we provide the only 100% hypoallergenic range in the UK and we are the only manufacturer to exclusively use essential, natural oils.

We exclusively conform to BSEN1276, which means that selected products conform to the highest food grade specification.

WE REMAIN INDEPENDENT… 

This is really important to us. We make fantastic cleaning products for our customers; not for profit-focused shareholders.

We promise to continue to make market leading products that don’t cost the earth. We live by our ‘three E’s’;

ENVIRONMENTALLY RESPONSIBLE

ETHICALLY CONSCIENTIOUS

EFFECTIVE

100% Natural, plant based ingredients:

We only use ingredients that are naturally derived or plant-based. They have to come from an ethical, sustainable source. 

We conform to BSEN1276 whenever appropriate, and we help to control traces of E.coli, Salmonella and MRSA.

We are the only manufacturer to exclusively use pure essential oils. 

All of the products we manufacture are hypoallergenic, which means they are much kinder to those with sensitive skin. (We are the only manufacturer with a 100% hypoallergenic range.) 

Using only natural ingredients means that our products biodegrade faster than the EU standard requirement – as we said at the start, we need to use 67% less water to purify the waste from our laundry products.